Texas Rangers Select Door Number 3 for 2007 Advertising Campaign

Door Number 3, an Austin-based advertising agency has been selected by the Texas Rangers to develop their 2007 campaign following a formal agency review. The campaign, which includes TV, radio, outdoor, print and alternative marketing, will launch in late February.

“We’re thrilled to be working with such a great organization,” said Steve Garven, Vice President of Door Number 3. “It’s truly exciting for us to partner with them to enhance the connection between their team and their fans.”

“We’re impressed with Door Number 3’s credentials and excited about our new partnership,” said Kelly Calvert, Texas Rangers Assistant Vice President of Marketing. “We look forward to how their fresh ideas and perspective will complement our marketing efforts and enhance our ability to relate to new Rangers fans.”

Charged with expanding the fan base for the Texas Rangers, Door Number 3 is developing creative messaging to make an emotional connection with consumers. The new campaign will give their target audience reasons, some not previously considered, for spending afternoons and evenings at Rangers games. “We live in a Crackberry world where people are in dire need of genuine experiences,” said Prentice Howe, Creative Director of Door Number 3. “Ameriquest Field is a place where indelible memories are created every night of the week. We’re excited to work with the Rangers organization to remind people of this.”